vCreative
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Creative Director
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2019
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Reatro Ventures
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Creative Director: Matthew Pappas
Designer: Cristian Melendez -
I oversaw the website redesign and development for vCreative, while leading creative for a national marketing campaign—including themed graphics, brand enhancements, and visual assets for presentations and seminars.
vCreative is a leading workflow management platform built specifically for the fast-paced demands of broadcast media, radio, digital, and creative agencies. By streamlining project collaboration, approvals, and asset delivery across departments, vCreative empowers teams to move faster, stay organized, and eliminate costly inefficiencies. Trusted by top media companies nationwide, their cloud-based tools help bring creative ideas to life — from concept to air — with clarity, speed, and control.
Design. Build. Deploy.
With national clients for various industry sectors, VCreative needed a website to not only explain the benefits of each product, but also express the culture of the company and brand.
After we finalized the design language, wireframes and website copy were shared. Through a series of iterations, the wireframes were turned into clean, bold, and systemic website with a strong focus on showcasing all their products.
1. Objectives
The site had two main goals:
• Showcase the refreshed brand using bold, modern design.
• Clearly present each product with custom visuals and focused messaging.
2. Wireframing
Wireframes mapped out the site’s flow, navigation, and content structure — setting a strong foundation for user experience and design.
3. Design & Build
After finalizing the design system, I collaborated with developers to build a custom WordPress site with JSON animations and easy CMS functionality for ongoing updates.
4. Deploy
Following QA and responsive testing, the site launched smoothly. I also supported the team with post-launch updates and CMS training, ensuring long-term usability and performance.
Multi-Channel Advertising Campaign
With the launch of the new VCreative website, an accompanying multi-channel advertising campaign was developed to unveil the new
brand look and drive sales. This was for use on all digital and print platforms, including their internal software and trade show presence.
Pitch Perfect
To support vCreative’s sales and onboarding efforts, I overhauled their core presentation deck and created a new services video to align with the updated brand direction.
The redesigned presentation featured bold layouts, modern typography, and custom visuals to clearly communicate complex workflows and product benefits. Paired with a sleek services video, these assets brought clarity and energy to client-facing materials — helping the team present with confidence across pitches, webinars, and demos.
