Ride Element
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Creative Director, Designer, Videographer
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2021, 2020, 2019, 2018
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Pappas Made
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Creative Director: Matthew Pappas
Photographer: Teal Turner -
I partnered with the founders of Ride Element to produce launch collateral, videos, local marketing campaigns, and in-store graphics—leading creative direction and post-production for all visual content.
Ride Element is a Fort Lauderdale-based indoor cycling studio with a mission to create an all-inclusive, high-vibe sanctuary for movement and connection. More than just a workout, the studio offers a space where people can sweat, smile, and find their rhythm—together. Built on community, energy, and empowerment, Ride Element is where fitness meets inspiration, and every rider is encouraged to show up exactly as they are and ride into their element.
Lights, Camera, Ride
I led all creative production for Ride Element’s brand visuals — directing, shooting, and editing video content that defined the studio’s bold, high-energy identity.
Video work ranged from brand launch teasers and promo content to event recaps and social reels, each crafted to reflect the pulse and power of the Ride Element experience. Alongside this, I captured full in-studio videos, showcasing the energy of the riders, the atmosphere of the space, and the movement that drives the brand.
Together, these assets became the foundation of Ride Element’s digital presence — used across their website, social media, and marketing campaigns to energize and grow their community from the very start.
Engage & Energize
Beyond video, I developed a full suite of marketing materials for Ride Element — including eye-catching web banners, print ads for leading lifestyle magazines, bike showcase visuals, and more.
Each asset was crafted to maintain a cohesive brand voice and high-energy aesthetic, designed to capture attention and drive engagement across multiple channels. This multi-format approach helped solidify Ride Element’s presence in the competitive fitness market and fuel its growing community.
