Crown Wine & Spirits
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Creative Director, Designer, Videographer
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2015
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Pappas Made
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I partnered with Crown Wine & Spirits as a freelance designer, working closely with the Director of Marketing to create and develop marketing campaigns, design holiday catalogs, and produce video content from filming through post-production.
Crown Wine & Spirits, a leading liquor and gift retailer with 14 South Florida locations, needed a refreshed approach to customer engagement and event promotion. Work included a new brand tagline, campaign collateral, a fully designed 2021 holiday catalog, and recap videos to highlight the energy of their private events.
Sip, Savor, Celebrate: The Ultimate Gourmet Experience
For this campaign, I designed an engaging and immersive in-store experience that celebrated both the artistry and the flavors behind every bottle.
Custom typography, bold visuals, and playful headlines were strategically created to capture attention and elevate the customer journey. The designs seamlessly integrated across various touchpoints, including in-store signage, point-of-sale displays, and dynamic digital ads. By combining vibrant imagery with persuasive messaging, we not only showcased new product launches and exciting events but also encouraged customers to indulge in a truly elevated wine and spirits experience.
Cheers to Tradition: The 2021 Holiday Gift Guide
A key driver of seasonal sales, the 2021 Holiday Catalog is one of Crown Wine & Spirits’ most impactful annual marketing tools. I created a flexible, template-based design that balanced brand consistency with festive flair — making it easy to update while staying visually engaging.
Featuring 15 curated gift baskets across 42 pages, the catalog was distributed in 10,000 copies and played a central role in boosting in-store traffic, gift sales, and customer engagement throughout the holidays.
Moments
That Matter
From lively tastings to elegant holiday soirées, I shot, directed, and edited a series of event recap videos that bring Crown Wine & Spirits’ brand to life. Each video was crafted to highlight the energy, atmosphere, and unique character of every event — creating lasting impressions for both in-store guests and digital audiences.
These videos not only serve as engaging content for social and web platforms, but also reinforce brand loyalty by showcasing the community, culture, and curated experiences that set Crown apart.