Shazam
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Creative Director
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2016, 2015
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Reatro Ventures
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Creative Director: Matthew Pappas
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I oversaw the creative development of Shazam for Radio experiences—collaborating with national radio station directors to align on campaign concepts and scheduling.
Shazam is the leading mobile app for music discovery—instantly recognizing songs playing around you and connecting users to the music they love. With a global community of over 1 billion users, Shazam delivers more than 1 billion song results every month, making it one of the most powerful tools for exploration, sharing, and sonic connection worldwide.
From Airwaves to Interaction
Shazam for Radio transforms traditional live broadcasts into interactive digital experiences. When listeners use Shazam during a broadcast, they’re instantly connected to a suite of branded touchpoints—whether it’s a station’s website, social channels, live contests, or advertiser content. It acts as a digital bridge, turning passive listening into active engagement and extending audience interaction through rich, dynamic content that deepens brand connection and boosts reach.
100+ Shazam Experiences Created
Shazam For Radio experiences resulted in over 1 million Shazams with an average engagement time of 3 minutes.
