Jamba Juice
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Lead Designer
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2016
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Zimmerman Advertising
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Creative Director: Brian Anderson
Art Director: Kevin Jorgenson
Creative Director: Erman Erkur
Lead Designer: Matthew Pappas -
As design lead, I worked closely with the Creative Director, social media, and photo production teams to bring Jamba Juice’s social content to life—delivering end-to-end creative from concept to execution, including monthly campaign ideation, location scouting, food styling, post-production, and even stepping in as on-set talent.
Jamba Juice is a pioneer in the health and wellness space, known for blending delicious nutrition with feel-good energy. With a focus on fresh fruits, wholesome ingredients, and functional blends, Jamba has become a go-to destination for smoothies, juices, and on-the-go snacks that support active, balanced lifestyles. Rooted in vibrancy and wellness, the brand promotes all-day energy, nourishment, and a playful yet purposeful approach to healthy living.
A Juice Boost for Every Touchpoint
Over 200 custom content pieces were developed to energize the Jamba brand across every touchpoint. From eye-catching social media posts and engaging email campaigns to in-store signage and dynamic website assets, the work brought Jamba’s vibrant personality to life wherever customers interacted with the brand. Each piece was crafted to reflect the brand’s fresh, upbeat spirit—blending bold visuals with craveable, feel-good messaging.
Who’s That Smoothie Hero?
For National Super Hero Day, we launched an interactive social campaign inviting followers to Guess The Superhero behind each smoothie. Featuring iconic characters like Batman, Superman, Spiderman, and The Hulk, each post paired a carefully crafted smoothie with a playful visual setup that hinted at the hero’s personality.
STATS
9,000 likes
1,200+ shares
150+ comments
Ghost Pepper or Ghosted?
April 1st is a prime day for major brands to engage audiences with playful stunts, and Jamba Juice seized the moment with a bold twist: the Ghost Pepper Smoothie. Though purely a joke, this concept captured attention across platforms, supported by custom Facebook and Twitter cover photos, profile images, and social posts designed to fuel the fun. As conversations trended on Twitter, we kept the buzz alive with witty visuals—and wrapped up the day with a cheeky “Just Kidding” post to reassure fans that the fiery smoothie was strictly a prank, preserving Jamba’s playful spirit without any real heat.
An Interactive Mobile Experience That Delivers
The goal was to craft a captivating mobile experience that could seamlessly integrate across any media outlet. Enter Fruit Fall—a simple, addictive game where users slide their cup side to side, catching fresh, wholesome fruits while avoiding junk food. Collect four real fruits to fill your cup and unlock a $2 off coupon, blending fun and healthy habits into one rewarding moment.
STATS
20,000 plays 7,000+ redemptions
